How to improve your taxi company to stay competitive

Online taxi business is one of those services that has genuinely impacted the way people travel. Today, there are thousands of taxi companies around the world that are battling it out to get to the top that there is a constant need of improving your taxi company to stay competitive in the market.

How were taxis hailed?

Since the invention of cars and commencement of taxi service in the later part of the twentieth century, people have been hailing cabs, travelling to their desired location and paying off the driver. This scene has not changed much since the olden times. The major change has been in how the cars are hailed.

Earlier, you would have to wait on the kerb, look for empty taxis, go a lot of waving and whistling to seek the driver’s attention and finally get into one.

In case the travel is pre-planned, you would have to ring up the operator, get a booking, reconfirm it and then wait for the taxi to arrive on the d-day.

What has changed now?

Now-a-days, all you need to do for hailing a cab is to dive into your smartphone and get a taxi app. The passenger will have to send a request for the ride on the mobile app and if convenient, the driver would accept the ride request and your cab is on the way to pick you up.

The online taxi business has changed the taxi hailing game altogether. There are Taxi Dispatch Software available these days to help you set up an online taxi business with practically no effort.

Merely having a software and few drivers and cabs under your belt won’t help you succeed in the business. Here, we are discussing a few factors that can help you improve your company and help you stay on top of the game.

  • Hire committed drivers to work for you.

A taxi business can only survive if the quality of service is high. It is the responsibility of the business owner to ensure the quality of service.  

The owner, however don’t have direct communication with the passengers. The drivers play a major role in ensuring customer satisfaction as they are the ones who are frequently in touch with the passengers.

The business owner should take care to employ commited and duty bound drivers . They should not be interested in just the money, but should have a zest of enthusiasm and positivity when it comes to their jobs.

Our taxi dispatch software has a rating system, which is done by the passengers from their mobile application so that the owner can get a clear idea of the performance of the driver.

  • Efficient communication between the operators and the drivers.

More often than not, we have been in a spot when the taxi was supposed to arrive in five minutes, according to the operator but it has been more than 15 minutes and the cab has not arrived yet.

At times, this could be because of traffic issues but quite often, the drivers fail to communicate the right time of arrival to the operator who in turn conveys false timing to the passenger.

We have added a feature for real time tracking of the taxi so that the software calculates ETA (Estimated Time of Arrival) based on the locations of passenger and the taxi and conveys it to the passenger. There is no room for miscommunication between the operator, the passenger and the driver.

  • Online marketing

Quick tip to get your taxi business to top- Get online.

Create a website for your taxi company so that your don’t limit your  servicesare just not limited to the mobile application. Your passengers should be able to book cabs from desktops, PCs as well as laptops.

In this age where the number of globetrotters are on an all time high, going online would make you cater to the demand of tourists. When ever tourists come to your location and look for cabs, your website helps them know the prevailing rates of your services, discounts you are currently offering, your reviews and ratings which can help turn them into your customers.

  • Local Marketing

90% of your business would come from your city’s population and it is essential to come up with the right strategies to make your taxi business as the most preferred choice of travel among the locals.

You can of course, go for the conventional modes of advertisements like commercials and print campaigns. You can offer a discount on the first ride. This would ensure the initial business and in gaining new customers.

To retain them, nothing works better than discounts. You can offer discount on the next ride or for a referral.

Associating with the hotels and resorts in your area is another great option and you can offer them a commission for each ride booked by their guests. Have a kiosk set up at their receptions so that the guests can book the rides easily.

  • Low customer wait time

No one likes to wait in today’s fast paced lives. You can opt for placing your drivers at points of passenger inflow like business centers, shopping malls, tourist spots and major residential areas.

You can also employ more drivers but this would be possible only in the later stages of the business.

  • Good ratings and reviews

Any new passenger wanting to use your taxi service will look for reviews online before booking a taxi from your company.

You can request your passengers for genuine feedback on your service.

The software has a provision seeking the rating  based on a number of factors like the behaviour of the driver, the ambience of the vehicle, the driving experience etc.

  • Safety of the passengers

There has been numerous concerns regarding the safety of the passengers in cabs. Our taxi software has a feature that allows the passenger to share their travel details and real time location with a friend/relative. The passenger can report any misbehaviour on the part of the driver immediately and review system would ensure it reaches the owner.

You can utilize the power of internet to successfully succeed in a taxi business. All you need is a powerful taxi dispatch software. Infinite Cab is equipped with all the essential features for helping you build your yellow empire.

 Check out a free Taxi dispatch Software demo.

 

 

 

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